[Editor’s note: Joachim Kempin is a former top Microsoft executive and author of a new memoir, Resolve and Fortitude: Microsoft’s `Secret Power Broker’ Breaks His Silence. It’s a fantastic book, and I’ve asked Kempin to write a few columns for us sharing his perspective on Microsoft. In this, his second column for us, Kempin argues Microsoft should take over the social networking space, and get out of the hardware business. –Dan Lyons]
Last week I gave you a historical perspective about Microsoft and pinpointed several areas for improvements. Today I will continue that discussion with more food for thought:
Reinvent Social Media Software
Microsoft could create lots of magic by developing advanced social media software, which would be so user-friendly that even a dog could use it with ease. The leading product, Facebook, lacks a good user interface; while it connects you, it basically sucks. Its value lies in its huge user base, the vast computer network it needs to function, and the ease with which it attracts immense amounts of advertising dollars.
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