Samsung Electronics came to Barcelona’s Mobile World Congress to show off its newest smartphones and smartwatches to consumers.
- The new Samsung Galaxy S5
- Associated Press
But it’s also taking advantage of the global tech event to court one of its most important audiences: the programmers and apps developers that make the third-party services that increasingly define the experience on its devices.
At a side hall at the trade show’s main complex this week, several hundred programmers and developers gathered to take in a string of presentations that were low on dazzle, and heavy on PowerPoint slides showing lines of Courier-typefaced programming code.
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