How Open Source (Ideas) Can Win the War and Save the Auto Industry

I am often dismayed by the misappropriation of the term open source. Companies apply the term to products that are free though not open source. It’s a classic marketing maneuver to leverage a brand that already has broad recognition.
A clothing company sent me a release not too many months ago about their new open source clothing line. After close inspection they meant design your own outfit from their catalog of designs that they owned. It wasn’t open source but I recall a number of open source trade publications picking up the story. Good marketing stunt but not accurate.