IBM’s Watson Now Powers AI For Under Armour, Softbank’s Pepper Robot And More

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From its debut to the world as a Jeopardy champion in 2011, IBM’s Watson has made a name for itself as a powerful artificial intelligence platform for large enterprise applications, from medical research through to finance. Now IBM is aiming to take Watson to the consumer.

Today at CES, IBM CEO Ginny Rometty unveiled strategic partnerships with sportswear maker Under Armour, Softbank Robotics’ Pepper and more, which are using Watson’s machine learning algorithms and AI to run intelligent and more personalised apps and other services.

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