In a recent interview with Nikkei Electronics Asia, Acer CEO Gianfranco Lanci made the case that the company has seen dramatic success in the PC market because it abandoned direct sales.
Acer has a huge market presence in Europe and Russia and has focused on market share over profitability, with an operating profit of just 2-3 percent, according to analyst firm Gartner. Thus far it’s worked; Acer’s global PC market share hit 21 percent in Q3 2009, just 1 percent behind HP and a percent or two above Dell.
Shocked? Me too.
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