The NBA’s next provider for courtside electronics will be none other than Samsung, according to a report in The Wall Street Journal today. Sources familiar with the three-year deal value it at $100 million, with Samsung providing its tablets and TVs for use by NBA coaches, players, and referees during games. That’ll be the core of the arrangement, however additional collaboration — such as the NBA customizing video content for Samsung devices — and the inevitable brand exposure during primetime games will also be highly valuable to the Korean company.
Samsung has pursued an aggressive US marketing strategy, which in the basketball realm has included an endorsement form LeBron James and a prominent Jay-Z ad during the NBA Finals….
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